Complete Story
05/05/2023
Derron Steenbergen
President and Founder
Derron Steenbergen is the President and Founder of the Swagger Institute. The Swagger Institute specializes in fundraising, sales and leadership training, motivational speaking, customer service training, business, and nonprofit consulting. He is also the Chief Revenue Officer of Commonwealth Broadcasting Corporation. Commonwealth Broadcasting owns and operates 17 stations in Kentucky. Derron has over 25 years of sales and customer service experience, beginning as a local direct rep and advancing through the ranks of management.
His years training salespeople led to the formation of Swagger. Recently, Derron saw a need to incorporate and adapt his sales expertise into winning strategies for the nonprofit arena and formed Golden Rule Fundraising, the nonprofit division of Swagger Institute.
While he enjoys teaching simple steps that can help employees create more magic in their careers, Derron’s high energy, audience-involved seminars are making huge impacts with people across the country, both virtual and in person.
Derron has recently been called “the most relatable sales guy in the country,” “the Joel Osteen of sales” and “the modern-day Zig Ziglar.”
A graduate of Western Kentucky University, Derron is married to his wife, Krista and they share three daughters —Logan, Lyn Dawsyn, and Landry. In his down time, he enjoys relaxing with a good cigar.
