Strategies For Closing Your Most Difficult Sales Presenter: Dr. Michael Cheney, Expert in The Art of Understanding People July 10th – 11:00am Central Don’t miss this ultra-valuable session focused on closing business most profitably! To close sales, the majority of reps will resort to tactics based on cutting rate or getting a deal and we all know what that does to our bottom line. The skills discussed in thi
The IBA Summer Convention is June 21, 2018 at the West Des Moines Marriott. Register now! Convention Schedule and Registration forms are now available. For those wishing to stay overnight, room reservations can be made at the West Des Moines Marriott. The deadline for making room reservations is June 11. Plan to join us!
“Sell Relationships, Not Rates” JUNE 12 & 14 IBA members can participate in this FREE webinar Tuesday morning June 12 at 10:00 AM or Thursday afternoon June 14 at 3:00 PM. The webinar will be archived for 7-days after the live event and the archive link will be sent out under separate cover. Information and connection details for the upcoming RAB June Sales Webinar link. All webinar information is available on
It’s 6th Month Check-up Time: Do You Know Where YOUR Dollars Are? June 12, 2018 – 11:00am Central Presenter: Mark Levy President, Revenue Development Resources Wow! Half the year is OVER. Hopefully, you are running ahead of budget, but what about the rest of the year? Where will that money come from? We’ll review some sources of money you might be unpleasantly surprised is getting some of yours, and share with
Digital Ad Opportunities for Today’s Broadcast Seller May 8, 2018 – 11:00am CDT Presenter: Jeff Knauss Co-Founder Digital Hyve Jeff Knauss, is Co-Founder of the innovative and quickly expanding Digital Hyve, a full-service agency in New York state. Hear first-hand how a broadcaster thinks about how you personally can be more relevant moving forward with your clients by including digital strategies. You’ll find his
FREE RAB Webinar: Creative Ad Strategies Anyone Can Achieve” IBA members can participate in this FREE webinar Tuesday morning May 15 or Thursday afternoon May 17. The webinar will be archived for 7-days after the live event and the archive link will be available. All webinar information is posted and available to member stations on the IBA website. The content of this webinar is proprietary to the Iowa Broadcasters A
We are only a few months away from the Iowa Broadcasters Association Convention, June 21. This year the convention will again be held at the Marriott in West Des Moines. One of the highlights of our annual summer convention each year, is the honor of recognizing Iowa broadcasters who make a difference. There are so many great stories of leadership, integrity, reliability, service over self, team building and mentori
Powerful Relationship Selling! APRIL 10, 2018 – 11:00am Central Presenter: Paul Weyland It’s time to put the “show” back into show business! In this session, Paul Weyland discusses Relationship Selling, How to Turn a Prospect into a Life-Long Customer and Friend. We’ll discuss how Relationship Selling transcends ratings and format or programming changes, how to establish long-term relationships with your clients and
MARK THESE APRIL DATES April 17 & 19 IBA/RAB Sellers Webinar: “Score! With Sports Sponsorships” IBA members can participate in this FREE webinar either Tuesday morning 4/17 or Thursday afternoon 4/19. The webinar will be archived for 7-days after the live event and that link will be sent out under separate cover. All IBA webinar and archive information is available here for member stations.