The 2015 IBA Summer Convention is being held June 25 at the West Des Moines Marriott. Sessions will include Employment Law with IBA attorney Gene LaSuer. John Lund, President of Lund Consultants returns with another a one-day Radio Programming Workshop. In addition to his Legal & Regulatory Issues session, IBA Washington attorney David Oxenford will join the FCC’s Political Bureau Chief, Bobby Baker for an in depth Political Advertising primer as we head into the 2016 Iowa Caucuses.
Nationally known media Consultant Holland Cooke will present an eye opening “How Millennials Use the Media” session – Born between 1982-2000 millennials make up 26% of the population and are shaping the future of our media, communications and entertainment… don’t miss it.
The noon Awards Luncheon will feature keynote Mike Schreurs, President of Strategic America in Des Moines addressing the mutual ways advertising and broadcasting work together in an ever changing world – ‘Gain A Strategic Advantage’ – focusing on innovation, field marketing, multiple media platforms and the importance of branding/positioning.
This year’s Sales Seminar will be divided into two ½ day seminars – In the morning Pat DePirro, Digital Media expert with Digital Media Training, Inc. will present a Digital Sales Workshop – what you need to know about multi-platform selling; the evolving media landscape for broadcast sales- online, mobile and social media and Jeff Schmidt, Sales Trainer with Sparque, Inc. will present the afternoon Seminar – Developing successful selling strategies. Materials are being finalized and additional information will be forthcoming…Mark June 25 on your calendar and plan to attend.