Iowa Broadcasters Association

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Digital Media Sales Manager


Company KCCI
Position Digital Media Sales Manager
Jobdescription KCCI, the CBS affiliate in Des Moines, IA, is seeking a strong Digital Media Sales Manager who is prepared to bring energized leadership to our digital sales efforts. We are looking for a sales leader who creates a positive culture for success through leadership, clear direction, teaching, motivating, and evaluating the sales efforts of our local team. You will guide the local and national teams in providing the market’s leading digital solutions to exceed revenue goals. You should be highly organized, able to coach a winning team along with working knowledge of various digital advertising opportunities. The ability to develop and maximize revenue opportunities within the advertising community is a must and client engagement is a top priority. You should have the ability to work in a fast-paced environment and handle multiple opportunities simultaneously.

As a Digital Sales Manager, it is the expectation that you will work primarily at the station as well as in the field, meeting with clients and attending sales calls. You will have capabilities for zoom/video conference meetings as needed. You will report to the General Sales Manager.


Prepare and implement individual advertiser account strategy including revenue goals

Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals

In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings

Evaluate seller performance and provide feedback

Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines

Respond to Request For Proposals (RFPs); meeting client deadlines

Meet with clients to develop/strengthen business relationships; improve client retention

Develop/strengthen business relationships with important station vendors

Support local sellers in sales presentations to client/agency personnel

Develop and produce non-traditional revenue and new sales programs

Manage multiple expense budgets related to digital projects

Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals

Provide training to Local and National sellers

Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window

Maintain current and accurate revenue forecasts by account

Review new insertion orders

In person attendance is required


Experience with online display, video and native advertising, as well as SEM / SEO and targeted programmatic digital advertising solutions.

Have a complete understanding of current digital marketing strategies including synergist values with other media.

Understanding of pricing and inventory management principles

Dissect an advertising Request for Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response

Help AE’s prospect, meet with, and close business with new station clients

Have the skills to manage others

Proficiency with Wide Orbit, Vivix, and One Domain/WO Media Office is a plus

Valid driver's license and reliable automobile

Related military experience will be considered

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.


Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits to meet your and your family's needs

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