The Iowa Broadcasters Association presents the Radio Advertising Bureau’s “Spring Back to School” – a one-hour live online webinar on Thursday, April 23, 2015 at 10:00 am CDT. Presenters will be: Tammy Greenberg & Annette Malave, RAB’s SVP & VP of Business Development.
Retail’s 2nd-biggest season starts in early July. In fact, some consumers saw back-to-school ads as early as late June last year. Shoppers want to avoid the last-minute rush but still want great deals and retailers are eager to cash in early. Discover ways to capture local back-to-school dollars on-air, via social media, and with customized sales promotions.
This webinar is only available to IBA dues paying members. It is free of charge.