The Iowa Broadcasters Association presents the Radio Advertising Bureau’s “The Affordable Care Act One Year Later… An Update to Radio’s Opportunities” a One-Hour, Live Online Webinar Thursday, October 23, 2014 at 10:00 am Central Time. Presenters will be: Jana Cosgrove, President of CBS & Entercom Radio Sales and Tucker Flood, President of Eastman Radio
The first year of changes in U.S. Healthcare have impacted advertising and created new and expanded revenue categories. We’ll quickly review the impact to radio advertising from the past year then turn our attention to the best prospects for the second year of the ACA. We’ll look at healthcare categories and each of their marketing objectives so you can prepare the most compelling proposals. Join us to learn the best prospects and how to sell to them.
This webinar is only available to IBA dues paying member stations. It is free of charge.