Radio Advertising Bureau’s August Webinar…
“Facts and Figures You Need to Successfully Budget for 2015”
One-Hour, Live Online Webinar
Thursday, August 14, 2014
10:00 am Central
Presenters: Mark Fratrick, BIA/Kelsey’s SVP and Chief Economist and John Potter, RAB’s SVP/Professional Development
We’re coming up on budgeting season, that time when your preparation will help or hinder your opportunity for success in the new year. Gathering data to develop an informed budget that is justifiable to the boss is not easy. Get a head start on the information you need from RAB’s webinar this month. BIA/Kelsey will release its forecast for 2015. Learn the trends, economic factors, and revenue projection by medium, ad category, and type so your 2015 budget will be spot-on. Our guest presenter is Mark Fratrick, BIA/Kelsey’s SVP and Chief Economist.